Do we have enough booth space for a magician? |
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Yes. Contrary to popular belief, Simon Winthrop's
show does not take up much booth space. We will customize your show to
meet your unique conditions.
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What is your secret to creating memorable sales tie-ins? |
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According to industrial psychologist Mark Sansonette, “Audiences quizzed after the show had a 90% retention rate. Thanks to years of research and development, we have learned to master the subtle techniques that create a persuasive presentation. Through the perfect blend of psychology and mind-control, the messaging is laid out in a way the audience is in a relaxed state.
This scripting is done in such a fashion the audience is unaware of how much information they are trying to assimilate.
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How do you customize our presentation? |
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First, we consult with your Trade Show Coordinator and Sales Manager. Through years of experience, we are able to learn your goals for the show and research your products and services.
Next, we develop a detailed outline based on your main sales points and product benefits. This presentation includes jargon unique to your industry. Once it is approved, we create sales tie-ins incorporating the product features and benefits and blend them all into a memorable sales presentation.
Finally, we choose from over 500 tricks to develop a show which best communicates your sales message. The show is scripted and rehearsed.
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What is your recommendation for pre-show promotions? |
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We have developed a highly interactive pre-show promotion known as the Quiz. A short multiple-choice quiz is mailed to your target audience. They are invited to test their knowledge during an entertaining and educational demonstration of comedy, magic, and wizardry at your booth.
During the show, your customized presentation will answer their questions. More importantly, your sales staff will be to quickly and easily identify your target demographic. The presentation is soon over. A line forms as the intrigued eagerly await answers from your personnel. There is a wonderful feeling of well being as the crowd disperses replete with prizes, unique premiums, and your product information memorably implanted in their minds. They'll be back. And, they'll bring their friends.
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How do we eliminate dead leads? |
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The secret to eliminating dead leads and generating qualified leads is to let the audience qualify themselves. Although we will draw thousands of people throughout the show, only a certain percentage will be able to maximize the benefits of your service.
Rather than trying to scan every badge, focus on those who are qualified. The secret is to make the audience aware of how you can help them and more importantly, to make them feel comfortable enough to come into the booth and speak with your sales people.
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What is Booth Camp? |
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Trade shows success is all about building relationships. A firm handshake and a smile is the perfect start. But this is impossible, if the people do not come into the booth. Our solution is to offer Booth Camp.
This program is designed to teach your sales people how to effectively interact with the crowd and me during the show. Your staff will learn how to identify hot leads, when to scan badges, and what not to do during the show. In fact, your sales people will be an integral part of the show.
Most importantly, the audience will become more comfortable with your sales staff. Once the invisible wall is broken down, the crowd will be more likely to take time to ask questions once the show is over.
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Do you offer different show packages? |
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Yes. Our most effective show is our Tricks of the Trade sales presentation with choreographed music. Featuring the same tricks Simon Winthrop used to win The Champions of Magic Best Discovery Award, this unique show blends comedy, magic, and wizardry. As if that were not enough, the entire show is choreographed to customized music and sound effects launching it to a whole new level. All this while Simon's running commentary is tied to your service or product benefits.
This unique form of sales entertainment is perfect for hospitality suites and smaller booths.
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How can we tie our sales message into our giveaways? |
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You don't! We will do it for you.
Our company has designed the highest quality premiums that to serve as a reminder of your company and your sales message. Each product will be personalized with your company name, logo, and key points from the presentation. |
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